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Bacardi And Dfs Group Serve Up A Treat With Grey Goose Campaign At Jfk T4

Customers can enjoy a tennis-court inspired bar and pop-up retail unit outside the DFS store at New York John F Kennedy International Airport Terminal 4. Grey Goose Vodka, the official vodka of the US Tennis Open since 2006 and DFS Group have launched a new shopper marketing campaign at New York John F Kennedy International Airport Terminal 4 (19 August to 30 September 2019). The campaign is the first Grey Goose programme integrating travel retail with US domestic market activity. According to Bacardi Global Travel Retail, the promotion connects with local and visiting consumers in New York, on their travels through JFK and on transfer routes between airport and city and at the tournament itself. Grey Goose, the number one premium vodka in GTR (IWSR 2018) grew +9.6% (IWSR 2018). DIGITAL AND PHYSICAL CAMPAIGN The partnership between Bacardi Global Travel Retail and DFS has yielded an integrated digital and physical campaign communicated at multiple touch-points. This engages travellers


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