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Ketel One Is Losing Facebook Followers. A Looming Recession Could Turn That Around.

In 2009, in the wake of the 2008 market crash, Ketel One ($NYSE:DEO) ran its first television commercial in America. The commercial depicted a simple evening, friends amongst friends, having a simple, clear drink. It was a stark contrast to pre-recession booze commercials that celebrated excess, yacht life, and high-end nightclubs. It ends simply enough: “Gentlemen, this is vodka.”

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