Barry Holmes, CEO of The Bruery and Offshoot Beer Co., offers tips to breweries considering getting into direct-to-consumer or membership club business and shares how The Bruery is engaging its members via weekly, virtual happy hours on Thursday nights. He also discusses how adding a line of canned hazy IPAs and a pilsner through the Offshoot brand has helped fortify The Bruery?s business, which was originally built on barrel-aged and sour offerings.