When I began independently consulting as a music supervisor the aim was to offer music solutions to advertising companies for their campaigns. This includes clearing music rights for the usage of works and A&R services in the creation of new works for specific adverts, as well as offering other music publishing services. But this was interrupted by the lockdown, which meant some projects I had been working on had to be put on hold while brands reviewed their overall strategy; they needed to restructure budgets and reconsider the products and services they deemed unnecessary during this period.