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Heineken: Back To The Bars By Publicis Conseil

Heineken has launched a through the line campaign titled ?Back to the Bars? as part of its global initiative, #socialiseresponsibly. The global campaign is aimed at supporting the HoReCa around the world, by celebrating their re-opening whilst reminding consumers to behave responsibly. In fact, only by respecting safety regulations in the ?new normal?, consumers will help bars to remain open and therefore will be able to continue to enjoy nights out with friends. The engaging call to action is ‘socialise responsibly to keep bars open.’


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