Schweppes Zimbabwe Partners With Macmobile For Sales Force And Customer Relations

Developing customer relations through excellent service delivery is a key perquisite in the highly competitive fast-moving consumer goods (FMCG) industry. Assessing whether sales and marketing activities are hitting the mark forms an integral part of short-and long-term customer retention strategies. Technology provides an important tool in the food and beverage industry?s efforts to manage, mobilise [?]


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