Hard Seltzer Storm: Big Brands Take Seltzer Strategies Up A Notch

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 – and is PepsiCo eying up an entry into the category?


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