Malibu Rum And Absolut Vodka Launch New Watermelon Flavors

Two of Pernod Ricard?s best known brands, Malibu Rum and Absolut Vodka, are launching new Watermelon-flavored offerings, perfect for the warmer months ahead. The watermelon craze has grown in popularity by 40% year over year among mainstream audiences, with Gen Z in particular favoring watermelon-flavored cocktails. Pernod Ricard is leaning into this insight by expanding [?]