Mediadailynews: Spark Foundry Leans Into Summer Heatwave, Places Temperature-triggered Ads For Jack Daniels

This summer may prove to be one of the hottest in modern history, and while that may be an anathema for human comfort and health conditions, it could be a boon for a new “multi-sensory” out-of-home
media campaign Publicis Media’s Spark Foundry unit is breaking for client Jack Daniels.


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