Rapper E-40`s Wine Becomes a Smash Hit in the Wine World

On the streets and in hip-hop culture he’s known as E-40, but in wine culture he goes by his government name Earl Stevens.

Yes, E-40 is involved in the wine business. In fact, his product, Earl Stevens Selections, is a major hit.

His three wines include a moscato, a red blend called “Function,” and “Mangoscato,” which is a high-alcohol fortified wine.

Stevens’ wines have been so popular since their October 2013 release, they are competing on the same level as the likes of Rodney Strong and Ferrari-Carano.

“I’ve always loved wine,” Stevens told the Sacramento Bee via a phone call from his Bay Area home. “Sometimes you’ve got to roll the dice, but I had a good vibe about it. We’re making progress.”


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