Do your surroundings really change the way you taste food and drink?

According to Professor Charles Spence, the room you’re in has a much larger impact on your taste buds than you might think.

His latest study has found that different environments can affect the sensory experience of whisky by as much as 20 per cent.

For instance, sipping whisky in a room where the predominant colour is red means you’ll taste a greater amount of dark berry flavours.

Pine walls, meanwhile, will give your whisky a woody taste, as does lingering by the fire.