Rietvallei`s John B wine range gets a facelift

Rietvallei‘s quirky John B range, aimed at the fun-lifestyle-everyday part of the wine market, has received a facelift that truly complements its irreverent, charming character. The labels are colourful and expressive with a cheeky swish, some inspirational graphic design by my sister, Annelize Blom. And seeing as most customers don’t bother reading (research proves this!) the back labels, all this information has been put on the front.

The range comprises a Sauvignon Blanc, Rose, Riesling and a blend of Cabernet Sauvignon and Tinta Barocca. The change has not gone unnoticed and the wine is proving very popular in the modern, easy-drinking segment of the wine market.