Rock Band KISS Unveils Their First Dark Rum

Heavy metal rockers KISS have joined the list of celebrities with booze brands with the release of a rum.  Named after the closing track on the band’s debut album “KISS Alive”, Black Diamond Premium Dark is a blend of Caribbean cask rums aged for barrel for up to 15 years.

Black Diamond is a dark rum and the first addition to the band’s newly released KISS Rum Kollection.

The label draws inspiration from the rock band’s early days, referencing their elaborate stage outfits and iconic face make-up.

“It’s an amazing match for a band who were pioneers both musically and visually in the world of rock ’n’ roll. When I look at the bottle, we have created a label that embodies everything I associate with KISS: the attitude, the costumes, the songs and the make-up we all grew up with. Listening to Black Diamond still gives me the chills and the rum makes me just as excited!”

Sari H. Wilholm, PR manager at Brands For Fans,

Metalhead fans of KISS can get a bottle of Black Diamond Premium Dark for roughly $42.