Roxton by Brampton wines takes the bull by the horns

Just Design works with the Brampton team to take creativity to the next level in labelling and packaging.

Brampton wines have produced an exciting new red blend named Roxton – to be the flagship of the Brampton wine portfolio. With a tantalising and uniquely arty label, the flair of the brand is highlighted from the first impression.

The Brampton brand was born and named after an award-winning bull. The original “Roxton” was also a pedigreed bull that was shipped from the UK in the 1950s. This stud animal inspires and enriches the legacy of Brampton wines. Roxton 2013 is a blend of Petit Verdot, Shiraz and Malbec – wine of Origin Stellenbosch.

Just Design was approached by Brampton to envisage a label for the wine that would encapsulate the essence of a strong, robust bull, while simultaneously expressing creativity, which is the essence of the Brampton brand.

With the brief in hand, Just Design’s goal was to creatively capture the Roxton bull. The sturdiness of this serious red was considered and the label reflects this through to the finishing touches. The label features an illustration of the bull in washes of ink, the loose flowing lines offset against small intricate detail. The splashes of ink on the label exude energy, appearing almost as if the bull will burst to life. The energetic movement of the bull in a full-throttle pose of leaping forwards adds dynamism and an overall feeling of grandeur.


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