SA a big contributor to demand for Scotch whisky

SOUTH Africa and the rest of the continent have been “big contributors” to the growth in demand for Scotch whisky, according to Nicholas Morgan, head of whisky outreach at Diageo, the world’s largest spirits company and producer of Johnnie Walker.

South Africa is among the top 10 importers of Scotch whisky, thanks to rising incomes, which have contributed to the Scotch whisky culture, and its historical links to Scotland.

According to the Scotch Whisky Association, the country — the seventh-largest importer by value in the world for the first six months of last year — has been “one of the leading lights” of the industry.

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