The Access Zone at this year’s London International Wine Fair built on it’s introduction in 2010 and the presentations and networking opportunities seemed popular throughout the event. It is the brainchild of Gabriella and Ryan Opaz of Catavino and Rob McIntosh of Thirst for Wine. The three have recently joined forces to launch Vrazon, which was the umbrella for the Access Zones activities this year.

One of the questions that was inevitably raised during one of the talks that I attended (and in many others no doubt) was how wineries can make money out of their social media activities. I was glad to hear that my view on that question was the same one held by the experts, when Ryan Opaz quite simply replied: “You don’t”.