Serving wine tourism as a slice of SA travel

In line with its long-standing drive for innovation in the wine industry, Wine Tourism SA (WTSA), has announced the Slice of SA campaign, inviting wine tourism and other travel businesses in this vibrant region to join forces.

Fading the borders between wine tourism and general travel marketing of the SA Winelands, Slice of SA is designed to boost year-round tourism in SA’s winelands by enabling 300 tourism businesses to leverage off the lucrative wine tourism market through WTSA’s industry-leading positioning.

Over the course of more than 10 years, WTSA has carved out a firm foothold and gained an in-depth understanding of the SA wine tourism sector. WTSA publishes the only comprehensive wine tourism publication on the market – The Wine Tourism Handbook – and are the innovators behind the KLINK Wine Tourism Awards. The KLINK Awards are SA’s first online, consumer-driven wine tourism initiative, now in its fifth year.

“According to the dictionary, a slice refers to a part or portion of something, and within the South African tourism experience, wine tourism makes up a segment of the whole which includes golf, safari and adventure, among others,” says Monika Elias, founder of WTSA.


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