Should You Judge A Wine By Its Label?


Choosing a book by its cover — judging by outward appearance or “prettiness” — is simply what we do. But does it always make sense? Maybe not. But can it be effective? Well, our keen eye certainly says a lot about our preferences in flavor and in life. Can this method work with wine? Maybe so…

With the vast array of choices on the shelves these days, selecting the perfect bottle to suit our palate can be a bit overwhelming and quite a feat. From the kitchy and clever graphics jumping out of a letter-pressed label on one aisle, to the active animals bursting with color we see over our other shoulder, or even to the nostalgic and whimsical vacation images of beaches and sandals peeking out at us from the other corner, wine labels can be rather seductive or atrociously mundane.