The time has finally come. In an era when you can haul a wine-dispensing purse anywhere you have to go, where you can buy spiked acrylic glasses that stand up in the sand at the beach, the world has been long overdue for a convenient way to sip while you suds up.

But no more. One company has boldly gone where others haven’t dared, creating a wine holster that can cradle your Chardonnay (or rosé, or cab) while you lather up in the shower. It’s called a SipCaddy, and it’s essentially a plastic cup holder with a suction cup attached to it. The gadget has a specially designed holster that can hold stemware — so Champagne flutes work too— as well as cups, cans, and shampoo bottles.