Skyy Vodka celebrates marriage equality with engagement ring cans

Skyy Vodka has unveiled a limited-edition canned format for its pre-mixed soda and lime expression which features an engagement ring in place of a ring pull.

The new can format, called Skyy Vodka Yyes, has been launched to celebrate equal marriage rights in Australia, after same-sex marriage laws were approved by the country’s government in December last year.

The design features rainbow-coloured text and an engagement ring in place of a ring pull, a ‘world first’ in the pre-mixed drinks market.

Nicole Stanners, marketing director for Skyy Vodka, said: “At Skyy we believe diversity should be celebrated.

“We are incredibly proud to celebrate marriage equality in Australia with the launch of the new Skyy Vodka Yyes can, especially if it’s encouraging loved up Aussies to get hitched!”

The Campari-owned vodka brand announced that AU$1.00 from the sale of every Yyess product will be donated to the Just Equal organisation, which aims to support members of the LGBTI community in Australia through lobbying and social media campaigns.

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