Snoop Dogg is celebrating the launch of his gin brand, INDOGGO with a new campaign, track and music video. The rapper’s got his mind on the money as he gives some premium product placement to his strawberry-infused gin in the music video for his new track, “C.E.O.”

In the latest track, Snoop boasting about his successes in the industry, while flaunting bottles of INDOGGO, his new flavored gin brand.

The premium gin combines seven different botanicals with an all-natural strawberry flavor.

“I’ve been a boss and entrepreneur in this game for decades and I keep on building my empire,” the rapper tells Rolling Stone. My new single, ‘C.E.O.’ talks about the work and hustle I put in to be the boss. With moves like launching my own liquor brand, INDOGGO, and with weed brands, shows and more, I stay on my grind.”

Gin is not the only business outside the music industry where Snoop has investments. Martha Stewart and Snoop Dogg share a couple of joint ventures and with rumour claiming he is the one who hooked her up with Canopy Growth, the manufacturer of Martha’s CBD products for pets. Apart from being the largest cannabis company in the world by market value, the company is also behind the marketing of the Leafs by Snoop cannabis brand.