With the festive season upon us and as people gear up for holiday travel this month, Diageo South Africa has launched its 2017 Drive Dry campaign, which aims to jar South Africans into thinking twice about getting behind the wheel drunk.

The campaign is aimed at highlighting the dangers of drunk driving by telling true stories of South Africans who have experienced loss, trauma, hurt and difficulty due to driving while under the influence – either due to their own actions or those of a loved-one or a stranger.