According to Taste Holding, which owns the rights to Starbucks stores in South Africa, the nation’s coffee market is bigger than anticipated.

It plans to open 12 to 15 more stores over the next two years at a cost of R108 million. In this episode of the MoneyMakers, Bruce Whitfield speaks to Julian Jordaan, Founder of Republic Coffee Co about being a small brand player in the big boys’ coffee league and growing Africa’s global coffee brand.