Celebrities have been in the alcohol game for some time now, endorsing and even creating new spirits.


Pampelle, the seductive French aperitif that lets you surprise yourself whether it’s the way you live your life or what you choose to put in your glass.


Campari is testing selling Aperol in China as the Italian spirits group looks to its photogenic orange-flavoured aperitif to revive sales hit by the coronavirus pandemic.


Originally created for medicinal purposes, vermouth has a long history and broad footprint. Everyone from the Romans to the ancient Greeks has crafted their own version.


Low in alcohol, pleasantly citrusy and slightly bitter, Aperol is well on its way to being the world’s favourite aperitivo. If you want to join the trend and order one of these pretty orange drinks at a bar, you may as well know the history to impress the cocktail snobs.


Every first Thursday of June, National Moonshine Day is observed.