Campari is testing selling Aperol in China as the Italian spirits group looks to its photogenic orange-flavoured aperitif to revive sales hit by the coronavirus pandemic.

 

Originally created for medicinal purposes, vermouth has a long history and broad footprint. Everyone from the Romans to the ancient Greeks has crafted their own version.

 

Celebrities have been in the alcohol game for some time now, endorsing and even creating new spirits.

 

Low in alcohol, pleasantly citrusy and slightly bitter, Aperol is well on its way to being the world’s favourite aperitivo. If you want to join the trend and order one of these pretty orange drinks at a bar, you may as well know the history to impress the cocktail snobs.

 

Every first Thursday of June, National Moonshine Day is observed.

 

While everyone is waiting for Frank Ocean’s new album, Boys Don’t Cry, to drop, pour yourself an absinthe, sit back and enjoy the New Orleans singer’s classic trippy video, Pyramids.