Dust off your top shelf because a new drop is about to make its home up there. Here at M2 we’re always happy when a new dram makes its way to our fair shores, and this time we have even more reason to be excited as one of our very own cover guys, multi-award winning actor Matthew McConaughey, has collaborated with Wild Turkey to create a drink that probably deserves its own Oscar. Let us introduce you to the Wild Turkey Longbranch.

The Sazerac Company has released a line of “fortified wine beverages” that look like assorted liquors, without the flavour or… the liquor of those real spirits. The labels on each of those bottles imitate the iconography and typefaces of more familiar brands of booze, which is why they’re causing double-takes in US states where hard liquor is only sold in ABC stores.

The basic principle of the classic British trifle is simple: Assemble layers of whipped cream, custard, cake and fruit in a glass trifle dish. That’s it!

CNN reports that half of the barrels being aged at a Kentucky distillery building fell to the ground when part of the structure collapsed.

Tennessee whiskey brand Jack Daniel’s has launched its first premix cocktail in a can.

The days of a variety of flavored vodkas appear to be in the past. Today, millennials are seeking out elegant brown liquors.

Bourbon Peach Pancakes topped with bourbon-soaked peaches make for the perfect weekend breakfast!

Alright, alright, alright: Matthew McConaughey has officially signed on as Wild Turkey’s creative director.

One of the rewards of diving into the world of liquor is dipping into different cultures.

Easter egg hunts were fine and good when you were a kid and sugar was the only rush you needed. But it’s time to set the Peeps aside. It’s time to get drunk the Easter way!