n the age of the COVID-19 pandemic, with its bar and restaurant closures and stay-at-home orders, people continue to drink—but in vastly different ways than they did before. Despite an overall increase in liquor sales in the month following most regions’ shutdowns, many smaller distilleries across the U.S. are hanging on by a bare thread. 

As the James B. Beam Distilling Co. prepares to celebrate their 225th anniversary this year, they’ve already hit another distilling milestone. Today, the distillery filled its sixteen millionth barrel since Prohibition.

Three brothers from Louisville, Kentucky are planning to manufacturer their own bourbon via their company called Brough Brothers Distillery. It will be one of the only Black-owned distilleries in the country and the first Black-owned business of its kind in the state of Kentucky.

Crunch cakes are morish desserts that are super easy to make. This frozen treat has a crunchy granola bar crust and creamy cheesecake-style center, speckled with brown sugar bourbon bacon.

Chicago-based distillery Few Spirits has partnered with American rock band Alice in Chains on a new Bourbon finished in ex-Tequila barrels, called All Secrets Known.

For the first time ever, Kentucky residents and those planning a trip to The Bluegrass State have a chance to experience a unique lodging experience courtesy of Jim Beam.

It sounds like one of those ideas you might come up with after having downed a case of beer with friends. Hey, let’s mix up some beer and bourbon and see what happens! Well, Budweiser and Jim Beam are giving you a chance to try it out with Budweiser Reserve Black Lager.

Bulleit Bourbon’s founder has stepped back as the face of the brand after being accused of physical and sexual abuse by his estranged daughter.

It is a well-rounded argument that the Scottish has the market sewn up as far as making the best product on the planet; however, there are a few studs in other stables worth a mention.

Dust off your top shelf because a new drop is about to make its home up there. Here at M2 we’re always happy when a new dram makes its way to our fair shores, and this time we have even more reason to be excited as one of our very own cover guys, multi-award winning actor Matthew McConaughey, has collaborated with Wild Turkey to create a drink that probably deserves its own Oscar. Let us introduce you to the Wild Turkey Longbranch.