Bourbon is enjoying an upswing in the premium spirits market – the mellow allure of America’s craft liquid is seeing a growing number of South Africans becoming increasingly more appreciative of authentic American whiskey.

Bourbon brand Wild Turkey and its creative director Matthew McConaughey are celebrating and giving thanks to ‘local legends’ who have stepped up to help their communities during the Covid-19 pandemic.

Have you ever wondered what death and decay smell like? Tamworth Distilling based in New Hampshire has crafted a brandy that smells like a corpse.

In search of the perfect gift for the whiskey enthusiast? Show your whiskey slinging friend how much you care by gifting them a bottle of the world’s finest bourbon.

In the spirit of Friendsgiving, Sonoma-Cutrer and Woodford Reserve announced a $50,000 joint donation to No Kid Hungry, a national campaign dedicated to ending childhood hunger. The brands, both owned by the Brown-Forman Corporation, will provide up to 500,000 meals* to those facing food insecurity in the United States.

Old-Fashioned Week is a 10-day cocktail celebration for discerning whiskey drinkers who appreciate an authentic craft cocktail. celebrated globally from the 30th October to the 8th of November. This annual event is a 10-day cocktail celebration for discerning whiskey drinkers who appreciate an authentic craft cocktail. While Covid-19 may have put a dampener on the live celebrations there is no reason why you can’t pay tribute to the father of all cocktails in the comfort of your own home.

This is what it looks like when 18,000 barrels of booze comes crashing down…

Pin Barton 1792 Distillery in Bardstown to your map next time you find yourself on the Bourbon Trail. Established in 1879, the historic Distillery grounds are home to the world’s largest whiskey barrel and carved bourbon bottle.

The words “Kentucky” and “Bourbon” are just one of those natural pairings. 95 % of bourbons are made in the Bluegrass State, according to the Distilled Spirits Council of the United States, making it the bourbon capital of the world.

It’s been 50 years since Jockey Diane Crump became the first female to ride in The Kentucky Derby — and this year’s Woodford Reserve $1,000 Mint Julep Cup program celebrates that milestone.