The World’s Largest Brewer Dumps Millions Of Litres Of Beer Into The River Meuse

AB InBev, the largest brewer in the world, dumped millions of litres of beer into the River Meuse from its brewery in Jupille by Liege, Belgium.

 

Windhoek Wins Appeal In Banned Sexist Beer Ad Case

An appeals committee has cleared a Windhoek ad that was previously banned for supposedly suggesting that “real men drink real beer”. Regulators had read non-existent sexism into the ad, said the appeals committee of the Advertising Regulatory Bureau in a new decision, published on BusinessInsider.

 
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Jameson Whiskey Pulls A Fast One On South Africans With Skincare Prank

Earlier in the week, Jameson South Africa issued a statement on their website, announcing the launch of a skincare range that contains its whiskey. One thing they failed to mention was where the new range, called Beatha, can be purchased. Turns out it was in fact a premature April Fools prank.

 

Snoop Dogg Celebrates The Launch Of His Gin With New Music Video

Snoop Dogg is celebrating the launch of his gin brand, INDOGGO with a new campaign, track and music video. The rapper’s got his mind on the money as he gives some premium product placement to his strawberry-infused gin in the music video for his new track, “C.E.O.”

 
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Dolly Parton Is Getting Her Own Flavour Of Ice Cream

75-year-old Country music legend Dolly Parton has teamed up with Jeni’s Splendid Ice Creams to craft a special new ice cream flavour. The celebrity treat will hit shelves in the coming weeks with proceeds benefiting Dolly’s Imagination Library non-profit.

 

Kendall Jenner Accused Of Cultural Appropriation After Releasing Her Own Tequila

Model and reality star Kendall Jenner is accused of exploiting Mexican culture after announcing the release of her new Tequila brand. Many social media users see Jenner’s 818 Tequila— named after her Calabasas area code — as appropriating Mexican culture, which she has no ties to.

 

The Best Selling Liquor In The World Just Dropped A Terrible Rap Song

We’re not sure whether the marketing department of the world’s most consumed spirit got a little high on their own supply, but it certainly sounds like. Maotai, the largest liquor company in China, just dropped a cringe-inducing music video, entitled “Oh, It’s Moutai”.

 

Ryan Reynolds, David Beckham And Diddy Create A Gross Cocktail For Charity

Ryan Reynolds, David Beckham and Sean ‘Diddy’ Combs teamed up to make a cocktail for charity but the three stars soon realized they should leave mixology to the professionals.

 
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Actress Shay Mitchell Launches Sparkling Tequila Cocktails In Cans

Shay Mitchell is getting into the canned cocktail business with her own brand of Sparkling Tequila. The flavors were inspired by two classic drinks – a lime margarita and grapefruit paloma.

 

Ina Garten And Melissa McCarthy Are Partnering Up For A Cocktail Party On Discovery+

It’s official: we’re in heaven. Remember that time when Ina Garten did daytime drinking with Seth Meyers and failed to get (adequately) drunk (via YouYube)? And then, the next time she and Seth met, (albeit virtually), during the same episode in which she decried the sourdough bread trend that we once were all so obsessed over, she demanded a redo? Now Garten’s got a chance at a sort of redemption in the form of a virtual cocktail party with the Emmy Award-winning Melissa McCarthy.