We’re not sure whether the marketing department of the world’s most consumed spirit got a little high on their own supply, but it certainly sounds like. Maotai, the largest liquor company in China, just dropped a cringe-inducing music video, entitled “Oh, It’s Moutai”.

This five-ingredient fudge recipe spiced up with Kahlua cream makes serving up treats easy and scrumptious.

Jägermeister is connecting consumers to entertainers who will perform live for virtual parties.

Mast-Jaegermeister UK is rehauling its annual Meister Hunter competition this year, making it one of the first online cocktail competitions to hit the scene following the Covid-19 pandemic.

Before Saint Hubert became an actual saint, he was a circa-7th century son of a duke who had a habit of ditching church so he could go hunting instead. According to his very Catholic origin story, he skipped mass on Good Friday and, while he tracked a stag through the Ardennes forest, the deer stopped, turned around and locked eyes with him.

Just add vodka and wait 4 weeks. Ok not quite, but making your own coffee liqueur at home is rather straight forward. You can even bottle your creation and call it Espresso Martini On The Go.

Chambord has partnered Digital Cinema Media and Sony on a Charlie’s Angels-inspired trip to coincide with the launch of the film.

Many animal species across the world are on the brink of extinction, due to climate change, pollution and humans, in general. According to a new and sobering report by the World Wildlife Fund (WWF), our planet has lost 60 % of its vertebrate animals since 1970. The 2018 Living Planet Report reveals the troubling extent of this and other environmental crises around the world, but it also sheds light on the ways we can still protect and rehabilitate what’s left.

This type of liquor has an interesting and symbolic story behind its name and logo. For those of us not fluent in German, the name “Jagermeister” means “Hunting Master”. According to sources in the company, it is said that the name was derived from a story involving St. Hubertus, the patron saint of hunting.

Although we think of Jägermeister as the German herbal drink most commonly gulped down as an ice-cold shot, recently the beverage brand has been looking beyond the bottle to the wider community associated with it. Earlier this year, the Berlin:AFT3R D4RK project honed in on the German capital’s legendary club scene and now, the drinks brand is branching out one step further and launching its first-ever clothing collection.