Sometimes it’s crazy to image parts of the world without their modern day heritage.  Imagine Italy without tomatoes or America without Mustangs, and yet not so long ago this was the case.

n the age of the COVID-19 pandemic, with its bar and restaurant closures and stay-at-home orders, people continue to drink—but in vastly different ways than they did before. Despite an overall increase in liquor sales in the month following most regions’ shutdowns, many smaller distilleries across the U.S. are hanging on by a bare thread. 

Sweet potato, cinnamon, nutmeg, brown sugar and rum harmonize beautifully in these mini Bundt cakes, creating a moist texture and warm flavours.

To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on drinkers by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting customers, Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle.

Many animal species across the world are on the brink of extinction, due to climate change, pollution and humans, in general. According to a new and sobering report by the World Wildlife Fund (WWF), our planet has lost 60 % of its vertebrate animals since 1970. The 2018 Living Planet Report reveals the troubling extent of this and other environmental crises around the world, but it also sheds light on the ways we can still protect and rehabilitate what’s left.

Bacardi is releasing a Halloween-themed bottle for its namesake white rum brand in the US.

Rum brand Bacardi is jumping on the ASMR bandwagon by mixing together sounds from cocktail preparation to create a new music video.

Following the devastating impact of Hurricane Dorian on The Bahamas, Bacardi Limited and the Bacardí family commit to donating $1 Million in cash and other assistance to the disaster relief and recovery efforts.

Bacardi Limited has expressed their support for the upcoming Bermuda Pride Parade, and have illuminated the fountain at their building in rainbow colours in honour of the event.

Of all the major liquor families to populate the well of your average bar, none is so fundamentally misunderstood on almost every level by the American consumer as rum. And really, it’s not their fault—rum, as a topic, seems to possess an almost mystical power to compel mythology and misinformation.