From the Quaker Oats Man to Ronald McDonald, characters used to advertise a food, drink, or restaurant are a staple of the marketing world.

A bar at home might be the perfect project for anybody looking to spend some time on home improvements. It’s not too difficult to make – the essentials of it are a bar surface, a seating area, and some drinks – and the rest is up to you. You can take time designing your perfect bar, creating an atmosphere that’s just the way you like it, but the choices will seem endless. Here are some tips to help you cover the essentials if you feel overwhelmed by possibility. 

Sometimes it’s crazy to image parts of the world without their modern day heritage.  Imagine Italy without tomatoes or America without Mustangs, and yet not so long ago this was the case.

n the age of the COVID-19 pandemic, with its bar and restaurant closures and stay-at-home orders, people continue to drink—but in vastly different ways than they did before. Despite an overall increase in liquor sales in the month following most regions’ shutdowns, many smaller distilleries across the U.S. are hanging on by a bare thread. 

Sweet potato, cinnamon, nutmeg, brown sugar and rum harmonize beautifully in these mini Bundt cakes, creating a moist texture and warm flavours.

To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on drinkers by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting customers, Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle.

Many animal species across the world are on the brink of extinction, due to climate change, pollution and humans, in general. According to a new and sobering report by the World Wildlife Fund (WWF), our planet has lost 60 % of its vertebrate animals since 1970. The 2018 Living Planet Report reveals the troubling extent of this and other environmental crises around the world, but it also sheds light on the ways we can still protect and rehabilitate what’s left.

Bacardi is releasing a Halloween-themed bottle for its namesake white rum brand in the US.

Rum brand Bacardi is jumping on the ASMR bandwagon by mixing together sounds from cocktail preparation to create a new music video.

Following the devastating impact of Hurricane Dorian on The Bahamas, Bacardi Limited and the Bacardí family commit to donating $1 Million in cash and other assistance to the disaster relief and recovery efforts.