Spiced rum brand Sailor Jerry is marking what would have been the 110th birthday of its namesake, Norman ‘Sailor Jerry’ Collins, with a Jewellery range.

Drink giant Bacardi is rolling out the first fully biodegradable spirits bottle in the world.

Heavy metal rockers KISS have joined the list of celebrities with booze brands with the release of a rum.  Named after the closing track on the band’s debut album “KISS Alive”, Black Diamond Premium Dark is a blend of Caribbean cask rums aged for barrel for up to 15 years.

Biodegradable products manufacturer Danimer Scientific has partnered with Bacardi to create a bottle made using natural oils derived from seeds including palm, canola and soy.

From the Quaker Oats Man to Ronald McDonald, characters used to advertise a food, drink, or restaurant are a staple of the marketing world.

A bar at home might be the perfect project for anybody looking to spend some time on home improvements. It’s not too difficult to make – the essentials of it are a bar surface, a seating area, and some drinks – and the rest is up to you. You can take time designing your perfect bar, creating an atmosphere that’s just the way you like it, but the choices will seem endless. Here are some tips to help you cover the essentials if you feel overwhelmed by possibility. 

Sometimes it’s crazy to image parts of the world without their modern day heritage.  Imagine Italy without tomatoes or America without Mustangs, and yet not so long ago this was the case.

n the age of the COVID-19 pandemic, with its bar and restaurant closures and stay-at-home orders, people continue to drink—but in vastly different ways than they did before. Despite an overall increase in liquor sales in the month following most regions’ shutdowns, many smaller distilleries across the U.S. are hanging on by a bare thread. 

Sweet potato, cinnamon, nutmeg, brown sugar and rum harmonize beautifully in these mini Bundt cakes, creating a moist texture and warm flavours.

To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on drinkers by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting customers, Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle.