If you’re a regular Sailor Jerry drinker, there’s a good chance you’ve been accidentally throwing out a collectible sticker every time you finish a bottle of the rum.

‘Tis the season to fill your cup with the season’s classic boozy dairy drink. It’s eggnog season, everybody.

Plenty of shows with cult followings like Game of Thrones have related tie-in products. Many fans would agree that the best of those are usually some kind of booze.

From the Quaker Oats Man to Ronald McDonald, characters used to advertise a food, drink, or restaurant are a staple of the marketing world.

Bruno Mars is a dangerous man with some money in his pocket, and he’s cashing in on rum. When the singer recently stopped at the Forum in Inglewood, Calif., to wrap his 24K Magic Tour, he offered cocktails made with the premium rum line he co-founded called SelvaRey (which aptly translates to “king of the jungle” in Spanish).

There are a number of ways to help residents of the Caribbean recover from the aftermath of multiple hurricanes, but CheapCaribbean’s newest tour is definitely the most fun.

On July 31, 1970—47 years ago come Monday—Britain’s Royal Navy issued its last daily rum ration.

Light, golden, dark, straight, on the rocks, for cooking, or premium rums are few ways to enjoy this distilled alcoholic beverage. Rum production is very common in the Caribbean, Latin America and other parts of the world.

Cheers! Raise a glass to the revolutionary new “Holiday Spirit” rum that puts the A and I into a Mai Tai.

Give a gift that will have the guy in your life smelling awesome and will also make use of that last shot of rum hiding in your liquor cabinet.