Celebrities these days are throwing the power of their names and images behind spirit brands far and wide. The trick for them is aligning themselves with a quality product.

Diageo has once again partnered with TV network HBO on the release of Tres Comas Tequila, which was “made” by Silicon Valley character Russ Hanneman.

If you love both tequila and wildlife, you might want to check the bottle of the liquor to see whether it has a “bat-friendly” label on it. By buying bat-friendly tequila you can save the flying mammals.

As Guadalajara-based mixologist Andres Ismael Moran Gutierrez says of tequila, “sip to taste, shoot to waste,” though we don’t have to tell you that tequila is a spirit worth sipping slowly, neat or in a cocktail.

When it comes to aged tequila, it’s rare to find a very old one.

Former basketball star Michael Jordan, along with four NBA partners, is launching an ultra-premium Tequila brand.

Singer Nick Jonas wants in on the Tequila boom and is working with vodka-maker Stoli and menswear designer John Varvatos to turning his dream into a reality.

Los Angeles-based tequila producer Pure Azul is rolling out a line of sparkling tequila that is the first and only canned drink to combine 100% blue agave tequila with sparkling soda.

Fancy a tequila? Before you reach for a glass you need to decide how you enjoy your tequila and what style you want to drink. Do you drink it as a shot? Do you savor it slowly like a fine liqueur or do you like tequila on the rocks?

It’s a sad reality that alcohol really isn’t that great for our health, but everything in moderation is fine, right?