If you’ve ever bought a bottle of Sierra tequila, you’ll be familiar with the awesome little hat it comes with. Does it actually have a purpose, besides putting it on your head like a drunk clown or making a fool out of your cat?

n the age of the COVID-19 pandemic, with its bar and restaurant closures and stay-at-home orders, people continue to drink—but in vastly different ways than they did before. Despite an overall increase in liquor sales in the month following most regions’ shutdowns, many smaller distilleries across the U.S. are hanging on by a bare thread. 

Throughout the premiere of “The Last Dance,” many viewers were curious as to what type of liquor Michael Jordan was sipping on during his confessional from his home.

Think of tequila brands and there’s no doubt Jose Cuervo will quickly come to mind. It was the first big tequila distillery in Mexico, and today it remains one of the most powerful and vibrant brands in the country. Indeed, here in 2020, its brand and the drink are nearly synonymous.

It’s safe to assume there’s at least one person in your group who drops a line similar to, “No tequila for me please, the last time I had tequila I ended up on a cruise ship with no less than seven warrants out for my arrest”.

Jose Cuervo plans to introduce biodegradable straws made from agave fibers left over after tequila-making. In 2020, millions of these straws will be rolled out at bars, restaurants and events across North America as a new way to sip margaritas and the like.

Celebrities these days are throwing the power of their names and images behind spirit brands far and wide. The trick for them is aligning themselves with a quality product.

Diageo has once again partnered with TV network HBO on the release of Tres Comas Tequila, which was “made” by Silicon Valley character Russ Hanneman.

If you love both tequila and wildlife, you might want to check the bottle of the liquor to see whether it has a “bat-friendly” label on it. By buying bat-friendly tequila you can save the flying mammals.

As Guadalajara-based mixologist Andres Ismael Moran Gutierrez says of tequila, “sip to taste, shoot to waste,” though we don’t have to tell you that tequila is a spirit worth sipping slowly, neat or in a cocktail.