Country star Thomas Rhett has ventured into the booze business with the unveiling of Dos Primos Tequila, a new premium tequila company inspired by family, music and the great outdoors.
What’s your preferred spirit? For many, it’s a smooth whisky, for others a vodka, but for many lovers of short drinks, it has to be tequila. The Mexican spirit comes in many forms, each of which is equally spellbinding and has a reputation as one of the most lively of all spirits. It’s also great in cocktails as well as neat with the salt and lime as traditionally taken. It’s a quality drink, yet one with humble origins, and is held in high regard by many in the know.
In 2018, Elon Musk tweeted that his company Tesla has filed an application to trademark ‘Teslaquila’, suggesting it wants to tap into the tequila market. A couple of months later, the company filed an “intent to use” trademark for Teslaquila with the U.S. Patent and Trademark Office.
Following in the footsteps of George Clooney, Sammy Hagar and Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.
Years before he was James Bond, Pierce Brosnan was Remington Steele. So years before there were martinis in Brosnan’s life, there was tequila.