Lebron James is the latest star to join the agave spirits sector through an investment in Lobos 1707 Tequila and Mezcal.

In 2018, Elon Musk tweeted that his company Tesla has filed an application to trademark ‘Teslaquila’, suggesting it wants to tap into the tequila market. A couple of months later, the company filed an “intent to use” trademark for Teslaquila with the U.S. Patent and Trademark Office. 

Following in the footsteps of George Clooney, Sammy Hagar and Adam Levine, The Backstreet Boys, and the Rock, Michael Jordan is now in on the celebrity tequila game With Cincoro Tequila, and the best bottle will set you back $1,600.

The Global Tequila Market is defined with the presence of myriad competitors, which has given rise t