Pernod Ricard, which owns more than 90 brands of liquor—including Absolut Vodka, Chivas Regal, and Seagram’s Gin—supports Union des Clubs Taurins Paul Ricard (UCTPR), a collective of more than 400 clubs that support, promote, fund, and organize bullfights and other social events for bullfighting enthusiasts. UCTPR is the biggest bullfighting group in Europe.

Quality, taste and smoothness are all qualities to describe the new King St. Vodka, which is being launched by Kate Hudson. This labour of love is more than just an impeccable vodka. It is an invitation to gather friends, to shake up a great martini and to make some endearing memories.

You know the old stage saying from magicians: Nothing in my hat, nothing up my sleeve, and whoosh—out of the empty hat pops a rabbit, or a flapping pigeon or whistling mini-locomotive. The startled faces in the audience are the kinds of faces most people would make when told that Air Co. is making vodka out of air and water. No grain, no yeast.

Ketel One Vodka is partnering with Bourne & Hollingsworth in London to host a month-long indoor garden pop-up focused on sustainability. By turning used coffee grounds from Bourne & Hollingsworth’s espresso martinis into compost for an indoor garden, Ketel One aims to educate consumers about the alternative ways to reuse and recycle their coffee grounds.

Like in the case of food and drinks, for liquors like vodka, one of the most important is storage.

A limited-edition flavor uses of graphic patterns, vibrant colors, and digital and hand-crafted illustrations to pay tribute to Mexican customs and traditions that surround the Day of the Dead.

Invented sometime in the 1970s, the Lemon Drop is a vodka-based cocktail invented by Norman Jay Hobday, the founder and proprietor of Henry Africa, a bar in the Russian Hill neighbourhood of San Francisco. Apart from this famous cocktail, this Vietnam vet turned saloon owner is also credited with opening the country’s first fern bar, a concept that mixed house plants and Tiffany lamps with throngs of upwardly mobile urbanites.

The Infamous Since 1864 film was directed by Rupert Sanders, who also directed Ghost in the Shell. The film tells the history of the brand, covering its origins in Russia, resurrection in France and position at the “forefront of the cocktail revolution” in the US.

From the Moscow Mule and the Cosmopolitan to the Bloody Mary, it’s hard to find a bar that doesn’t serve at least one vodka cocktail…if not a dozen.