Ketel One Is Losing Facebook Followers. A Looming Recession Could Turn That Around.

In 2009, in the wake of the 2008 market crash, Ketel One ($NYSE:DEO) ran its first television commercial in America. The commercial depicted a simple evening, friends amongst friends, having a simple,


Global Vodka Market Insights 2019-2025


Zubrowka Extends Into Rosé Territory

Zubrowka is the latest producer to innovate with vodka, as the category looks to tap into the ongoing interest in new styles of premium spirits. The...


Apple, Absolut Vodka And Reebok: What Brands Are Doing For International Women’s Day

Betty Crocker responds to an eight year-old boy who realized its cake instructions were aimed at women, while Absolut's campaign highlights sexual consent.

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Craft Vodka Market 2019 Witnessing Enormous Growth By Top Companies


Bacardi Names Kathy Parker As Cmo For Patron And Grey Goose

Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka.

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Global Brands Launches New Premium Spirits Unit

Inspirit launches with gin, vodka and liqueur brands on board


Absolut Vodka Urges Drinkers To ‘sex Responsibly’

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.


Good Day Nwa: Rose Infused Cocktails For Valentine’s Day

Watch as Jason and Jaclyn craft 2 rose infused cocktails with Ketel One Vodka.


Vodka Market 2020 To Exhibit Steadfast Expansion By 2025 : Smirnoff, Absolut, Svedka, Ketel One, New Amsterdam  – Market Reports