To widen the appeal of Scotch whisky, Dewar’s has launched ‘Highlander Honey,’ which is infused with natural flavors. Indicative of a larger trend by alcohol brands to attract a wider audience, it aims to bring sweetness with a bite to a new, urban and modern consumer.

Dewar’s Highlander Honey is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend. The honey is from local bees, as it was harvested near the Dewar’s distillery in Aberfeldy.