Back by popular demand! Following the first workshop presented in April 2021, Gosia Young and Kristen Duff are back to welcome you to the new era of online wine sales. With the pandemic accelerating digital shopping trends, it is a watershed moment for online sales avenues.
Best friends and wine enthusiasts, Kristen Duff and Gosia Young are the founders of Glou Glou (‘glug glug’ in French), an online platform that talks wine for real human beings. Following their shared studies in media and wine business, their goal is to connect winemaker to wine drinker through authentic and strategic storytelling.
Join the wine marketeers as they present this full-day workshop to provide strategic recommendations and examples drawing from their expertise as wine marketing specialists. Their goal is simple: to help you leverage what you already have to sell more wine.
In proud association with Jordan Wine Estate, Gosia Young will be presenting a 3-hour morning BTC masterclass tackling topics such as current market trends, the importance of storytelling, and offering tips for setting up successful online stores, wine clubs, ads, newsletters and social media. Following lunch, Kristen Duff will take the helm for the 3-hour afternoon masterclass that will cover working with strategic online retailers and sales partners, influencers and PR, as well as tips for managing one’s brand presence across the web.
This once-off event will include tea and a two-course lunch presented by The Cellar Door at Jordan and is aimed at owners and marketing managers of wine farms or businesses that want to increase their online presence and see a higher ROI.
Space is limited. Bookings essential.
Kindly note that due to COVID safety restrictions, the workshop is limited to 16 people.
Date: 19th October 2021
Book here: https://bit.ly/3awZbto
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