NAMIBIA Breweries Limited (NBL) is rendering management assistance to its distributor in Tanzania, Mabibo Beer, Wine and Spirits Limited, in the fight against smuggling of Windhoek Lager beer into Dar, Namibian newspaper has reported.

NBL’s Managing Director Wessie van der Westhuizen is quoted as telling the largest daily in Namibia that the brewer was taking bold move to support its distributor in Tanzania to fight the vice. “We have this bold stand in order to implement and execute the success model we have in Namibia in an attempt to build equity around our Windhoek Lager brand and gain the necessary consumer insights and market knowledge in Tanzania,” he is quoted as saying.

He adds, “If successful and volumes grow to a feasible and sustainable level over the years to come, we may be in a position to invest further in Tanzania.”