My inbox is filled with press releases and stories about the biggest thing in wine packaging for 2016: the can.
Even Whole Foods is betting on the can. It’s less expensive than glass, light weight, recyclable, and perfect for our mobile lifestyle.
Product loss and transportation cost have always been a concern in wine packaging. The ancient amphorae was heavy and fragile. It was replaced by the lighter—somewhat fragile—bulbous glass bottle. But neither could be stacked, which wasted valuable space in transport.
Premium wine historically has had a limited market. Even today, only about 5% of wine consumers in America support the high end, high-priced wine industry. If that isn’t an opening for experimental packaging, what is?
A 1967 development at Australia’s Penfolds perfected Thomas Angove’s 1965 wine-in-a box invention. In America, known for innovative packaging, Almaden Vineyards introduced bag-in-the-box on the domestic market in 1981. The wine inside the box was on the low end of the price scale, suitable for the 95% of wine consumers.
Don’t miss the 2016 Box Wine Awards.
more on forbes.com