Invivo X, SJP, the wine brand of Sex and the City star Sarah Jessica Parker’s, has been awarded ‘Best Launch of the Year’ by the 2020 Drinks Business Awards.

The awards, which took place at a virtual ceremony in London, recognize outstanding companies in the alcoholic drinks industry.  

To celebrate the wine brand’s victory, the actress and her business partners filmed an awards ceremony-style acceptance speech in their homes.

Sarah Jessica filmed her acceptance speech in New York, while Invivo Co-Founders Tim Lightbourne and Rob Cameron filmed theirs in Auckland, dressed in black-tie standing atop a New Zealand government-style podium.

Invivo X, SJP Sauvignon Blanc from Marlborough, New Zealand, which launched in September 2019, has received six gold medals in international wine competitions and 3 x 90+ ratings. Sarah Jessica Parker has been involved in the process, from blending the wine, to designing the label and merchandise, and even sitting on the board of the company. With thousands of alcohol brands launching each year, the Invivo X, SJP launch won the top spot, showing the long-term appetite for Sarah Jessica’s wine collaboration.

Described as ‘far and away the standout campaign within its category’, by the judges of the awards, they praised the level of commitment of those involved in the brand.

The Sauvignon Blanc has now sold over 500,000 bottles worldwide in 12 months. It’s available in the US, Canada, United Kingdom, Ireland, New Zealand, Taiwan, Greece, Ukraine, Cyprus, Japan, France and in Australia this year. Invivo X, SJP recently launched a Rosé from the South of France and the new 2020 vintage of Sauvignon Blanc is coming soon.