The board of Franschhoek Wine Valley are pleased to announce that Reinher Behrens has been appointed as the CEO of The Franschhoek Wine Valley Tourism Authority NPC (FWV), which came into effect on 1 February 2017.

Reinher has spent much of his working career in senior leadership positions at TBWA Hunt Lascaris, as CEO at Leo Burnett SA Group/Africa Network and McCann Worldwide Group SA, and recently as Acting Director, University Relations at the University of Pretoria.

His proven expertise includes marketing and brand management, reputation management and media capability as well as management leadership skills. The board is of the opinion that he brings the appropriate balance of diplomatic capabilities together with communication and strategic skills, including his experience in stakeholder relations, across the broad South African spectrum.