So you want to make a tequila? Good luck with that.

Like any glamour business, people tend to be more attracted to the lifestyle than to making money. Then again, one can dream. There’s always the chance that P. Diddy or Diageo (or both) will recognize your artwork, team up to buy you out and make you rich.

Then there’s the real world…

Tequila is fast replacing vodka as the spirit of choice in the U.S. The sales volume of the American market showed a continuous growth since 2004 and reached an all-time high with 13.8 million 9 liter cases sold in 2014. The latest consumption statistics show that over 25 million people are drinking tequila in the United States, some daily, and more than Mexico, where tequila is the national drink. For this reason, American investors are in.