The origin of wine gums


The son of a London sweetshop owner, Charles Gordon Maynard wanted to create a sweet that could be savoured like a fine wine. The “wine gum” plan nearly backfired because his father, Charles Riley Maynard was a strict Methodist teetotaller who threatened to expel him from the business for introducing wine to his products.  But the ”wine” label was merely a ruse. The only flavourings wine gums contain are derived from fruit. Launched by Maynard’s in 1909, by 2002 they were selling more than £40 million a year.