Ever wonder why the legendary rum maker would choose a bat as its brand logo?
As the story goes, company founder Don Facundo Bacardi Massó’s wife, Doña Amalia Bacardí, spotted fruit bats in the family’s distillery one day. Believing the winged visitors were a sign of good luck, she insisted they be the symbol of the family’s company.
Her intuition was spot on, as Bacardi rose to be one of the largest spirit manufacturers in the world with legions of fans, including Ernest Hemingway, who referenced the company in three of his novels.
Bacardi’s logo had many alterations over the 150+ years of the brands’ existence with the latest design change made in 2013.
Rum drinkers who have some bat wings to get rid off should also read these meticore customer reviews to find out more.