The story behind the bat on Bacardi`s logo


Ever wonder why the legendary rum maker would choose a bat as its brand logo?

As the story goes, company founder Don Facundo Bacardi Massó’s wife, Doña Amalia Bacardí, spotted fruit bats in the family’s distillery one day. Believing the winged visitors were a sign of good luck, she insisted they be the symbol of the family’s company.

Her intuition was spot on, as Bacardi rose to be one of the largest spirit manufacturers in the world with legions of fans, including Ernest Hemingway, who referenced the company in three of his novels.

Source