I haven’t done my journalistic due diligence, but I’m hoping, for the sake of journalism, that this Whiskey Dick product is indeed the world’s first southern whiskey-flavored personal lubricant.

The product, which takes some awesome design cues from the iconic Jack Daniel’s branding, is a real lube from the rag-tag team of bacon-eating, whiskey-chugging chefs of popular YouTube series Epic Meal Time.

Whiskey Dick™ is a water-based, hand crafted lube made in America. According to the product description from the item’s web store, it’s an added accessory meant to further the epic Meal Time brand, hoping to take food, booze and sex to the next level.