SodaStream, the machine that turns plain-old water into delicious sparkling bubbles, has launched a new bar toy accessory that can instantly transform a chilled glass of tap water into a home-crafted beer.
The gadget, known as the Beer Bar, enables you to create crafted beer by simply adding a unique concentrate to sparkling Water.
“The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands,” according a statement issued by the company. “A one liter Blondie bottle yields approximately three liters of beer.”
“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” said CEO Daniel Birnbaum in a statement. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”
The Beer Bar is currently available in Europe, while other markets are expected to have the item later this year or in 2017.