Backstage with the rock band Train before a performance at San Francisco’s hallowed Great American Music Hall may not be quite what you expect from a Grammy-winning, multiplatinum group.

What’s missing from the dressing room – groupies, bling and that we’re-about-to-trash-this-place vibe. What you get instead – a small table set with a few glasses and a bottle of the band’s Save Me San Francisco wine which they are making in concert with ACME Wine Movers, a newly formed division of The Wine Group.

It’s a pretty refined scene, but one that shouldn’t come as such a surprise considering that Train started out in San Francisco, just a microphone stand’s throw from the Napa Valley and its many wineries, says lead singer Pat Monahan.

“A couple of years ago, we decided that we wanted to start bringing San Francisco to the rest of the world and we decided that we would start by bringing one of the best things that we know about San Francisco, which is the wine,” he says.