Bushmills Irish Whiskey has partnered with Lowden Guitars to create a limited edition guitar made from whiskey barrels and ancient bog oak, retailing at £8,500 (US$10.8k). (more…)

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Bushmills Crafts Limited Edition Guitar From Whiskey Barrels

Bushmills Irish Whiskey has partnered with Lowden Guitars to create a limited edition guitar made from whiskey barrels and ancient bog oak, retailing at £8,500 (US$10.8k).

 

Heineken: Beer Brands Have Missed An Opportunity To Innovate Around Flavour

Heineken's beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if they're to drive future growth.