Today is a dark day for marketing mavens as unbranded cigarettes make their debut on the Australian market. For with SA cigarette packing under legislative review, how long before busy bureaucrats turn their attention to alcohol? If the ANC in the Eastern Cape can call for a wine boycott to advance the living wage for farm worker campaign, how long before the national party calls for a label ban to lesson the attraction of Bacchus and to divert attention from problems of service delivery in the Department of Health?