Tupelo Wines Packaging by Mash Design

When it comes to progressive wine packaging design, the people at Mash Design are the rock stars of the industry.  We’re not talking trashed hotel rooms and groupies, but some of the best modern wine labels on boutique racks today.  Tupelo Wines is inspired by the original rock star, Elvis Presley himself, so the hiring of Mash Design was a fitting choice.  This label features a photograph of an Elvis impersonator immersed in the flood waters of Tupelo, the place of Presley’s birth.  Since Tupelo is an Australian Cab Sav trying to find a niche in a flooded Australian wine market, the visual here is quite fitting.

Source: www.thecoolist.com