Poppy Mathobela, PopMathobela on twitter, tweeted a photo showing Backsberg Shiraz discounted by 75% at her local Woolworths.
When you hear it's wine sale at #woolies ??????????????? pic.twitter.com/p0v11s3Uxg
— Poppy Mathobela (@PopMathobela) March 15, 2016
With 228 000+ followers Poppy’s tweet soon got picked up by thirsty wine lovers across South Africa’s twittersphere, and in true twitter form everyone jumped to the conclusion that Woolworths is running a 75% discount on all wine nationally.
Leaving the office like.. to get to that Woolies Wine Sale pic.twitter.com/6BS1UzVL5Y
— Bongani Matwa (@BonganiMatwa) March 15, 2016
The disappointment was immense.
Woolies Rosebank says they don't have that range of wines. No Wine Sale?? pic.twitter.com/lT3FunFEsc
— Bongani Matwa (@BonganiMatwa) March 15, 2016
Getting to Woolies and there's no wine sale pic.twitter.com/bRe446rXpj
— TiTi (@khozaTT) March 15, 2016
The Woolies in Brooklyn only had 2 wine @ 75% OFF but they both SOLD OUT! @BoyceMathebula @JustVanie_ @SwissThaDuke pic.twitter.com/vgRYO0RCMU
— Viswa Khanyile (@Viswa_Khanyile) March 15, 2016