UK Brewery Creates A Pizza-inspired Beer

Chicago Town, the UK’s number 1 frozen pizza brand, has teamed up with Manchester-based Seven Brothers Brewing Co to create a pizza-inspired beer.

Show Me The Honey beer is available for October only and is inspired by the sweet and savoury flavours of the brand’s latest pizza – the Stuffed Crust Takeaway Sweet Honey BBQ Salami. Both were launched to celebrate International Beer & Pizza Day on 9 October.

A recent poll conducted by Chicago Town found that 76% of people who drink alcohol with pizza would choose beer.

“As we saw in our poll, beer is the most popular alcoholic drink to accompany a slice of pizza. So, what better way to celebrate International Beer & Pizza Day than to create a beer inspired by the bold flavours of our new Stuffed Crust Takeaway Sweet Honey BBQ Salami,” said Rachel Bradshaw, spokesperson for Chicago Town.

The first 100 customers to purchase the new Show Me The Honey beer, via the Seven Brothers website, will receive a voucher for a free Sweet Honey BBQ Salami pizza.

“We were keen to replicate the pizza’s aroma and taste in the flavour profile of Show Me The Honey. To capture the perfect pairing, the team sampled each of the toppings here in the brewery and mapped out the brew based on the flavour notes we needed to hit,” said Jack Dixon, brewer at Seven Brothers.